Caesars Southern Indiana is a casino located in Elizabeth, Indiana. The casino asked for a full advertising and marketing re-do as they now stand separate from Caesars corporate. I was tasked with creating billboards, animations, social media posts, digital ads, OOH advertisements, and more.
Caesars wanted the first part of their new marketing campaign to involve several billboards positioned throughout marketable areas in Louisville, KY and Southern Indiana. I designed several rotating billboards for the casino.
Secondly, Caesars needed a complete revamp for their social accounts. This included both boosted advertisements and normal posts to garner more attention and interaction from their audience.
Right before the Bengals played their game that got them into the SuperBowl, Caesars decided to grab a TV spot after the game to promote their casino. I animated the video and worked with a videographer to record the voiceover.
Caesars Southern Indiana also needed various animations for their social accounts or for more dedicated TV spots.